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2 human strengths that are also 2 data weaknesses
Two of the greatest strengths of the human mind in marketing: Our ability to detect patterns from imperfect information. Our ability to tell stories that resonate and spread. Ironically, these are also...
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Why data-driven marketers shouldn’t trust the data fully
There’s a great new report out by the IBM Institute for Business Value, Analytics: A blueprint for value, that’s well worth reading. The above graphic — stating that 66% of leaders from their research...
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Storytelling and data: when beautiful metrics can’t beat words
The following is a guest post by Sergio Maldonado, founder and CEO of Sweetspot Intelligence. Family storytelling die-hards may have heard of Bill Gordh, an award-winning, banjo-playing storyteller...
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A Rosetta Stone of marketing technology terminology
Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Exactly how different those words are, compared to the languages of any other culture in the...
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The absolutely epic Periodic Table of Marketing Signals
The following is a guest post by Steven Wastie, the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic...
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Analytics CEO makes a passionate case against marketing attribution
The following is a guest post by Sergio Maldonado, the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor...
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A quick tour of measurement for video campaigns
The following is a guest post by Steven Wastie, the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective...
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A brief introduction to network science math in marketing
The following article is a guest post by Tyler Foxworthy, chief scientist at DemandJump. I loved how this article connects several fields of math to marketing challenges that are being addressed with...
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The rise of the marketing data lake
The following is a guest post by Doug Kessler, co-founder and creative director of the B2B marketing agency Velocity. They worked closely with Informatica, one of their clients, to produce educational...
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5 data assumptions that marketers should avoid
The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type...
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